Minggu, 19 Juli 2009
Rabu, 15 Juli 2009
Kamis, 30 Oktober 2008
AFFILIATE MARKETING (online business)
What is Affiliate Marketing?
In simple terms, affiliate marketing is where we refer visitors from our website to a merchant’s website. A merchant is any individual or company that sells products or services online. Wal-Mart, Home Depot, eBay, and Yahoo are all examples of merchants with affiliate programs. These companies pay their affiliates to promote their products and services online. Merchants with affiliate programs range in size from small businesses to Fortune 500 companies.
We earn commissions when the visitors we refer complete some type of action on a merchant’s website. For example we may earn a commission if the visitor we refer makes a purchase, completes a lead form, or downloads some software.
How Does Affiliate Marketing Work?
When a visitor comes to our website and clicks on one of our merchant’s links, a tracking cookie is set on the visitor’s computer. A cookie, in Internet terms, is nothing more than a small text file that is placed on a user’s computer when they visit a website. This cookie tells a merchant that a visitor was referred by our website. When that visitor makes a purchase, or completes some other action on a merchant’s website, the merchant gives us a commission. That’s it!
We don’t have to fulfill any products, handle customer service issues, or do anything else. All we are doing is referring visitors from yur website to a merchant’s website
How Does an Affiliate Earn Money?
There are four basic actions in which affiliates are paid when they send their visitors to a merchant’s website
1. The visitor buys something from the advertiser (Pay per Sale).
2. The visitor completes a lead form (Pay per Lead
3. The visitor downloads, installs, or uses some product or service (Pay per Action).
4. The visitor clicks on a link and visits the merchant’s website (Pay per Click).
Below are detailed explanations of each action:
Pay Per Sale:
Pay per Sale is the most common type of affiliate program on the web. With Pay per Sale we refer visitors to a merchant that sells products or services. We earn a commission when that visitor buys something from the merchant. In most cases we earn a percentage of the sale, but in some instances we may be given a flat dollar amount.
Most merchants that sell products online pay their affiliates a percentage of sales. Merchants that fall into this category include, Home Depot, REI, Dell Computers, and most big e-tailers on the Internet.
Most of the merchants that pay their affiliates a flat dollar amount sell services. Merchants who sell web hosting, online dating, and other online services tend to compensate their affiliates with a flat dollar amount, rather than a percentage of the sale.
Pay Per Lead:
Pay Per Lead merchants are some of the most desirable merchants to promote. With Pay Per Lead we are compensated when our visitor completes an online lead form. Popular Pay Per Lead programs include merchants in the insurance, mortgage, and service businesses Merchants will only pay affiliates for qualified and legitimate leads. For example, if we send a California insurance company a lead from New York where the company cannot provide insurance, that is an unqualified lead, and chances are we will not be compensated for it. Another no-brainer is that merchants won’t pay their affiliates for leads with fake or incomplete data. A lead without a phone number or e-mail address is no good to a merchant.
Conversion rates on Pay Per Lead programs tend to be higher than Pay Per Sale programs because the visitor isn’t buying anything, they’re simply completing an online form. It’s much easier to get visitors to fill out a form than to buy something online. However, the payout for a lead may be less than the payout for a good Pay per Sale program
Pay Per Action:
Pay Per Action programs pay their affiliates when their visitors download, install, or use some product or service. Many of the merchants in this space are software companies or web service companies that want customers to try their products or services.
A good example of a Pay Per Action affiliate program is Yahoo!. They compensate their affiliates when their visitors download and install their Instant Messenger application, Search toolbar, or Music Jukebox software
Pay Per Click:
Pay Per Click affiliate programs are almost non-existent now. Once a good idea, too many affiliates defrauded merchants by clicking on their own affiliate links, or by creating “click-bots” (software applications) that would automatically click on their links. The cost and time involved with monitoring the fraud had become cost-prohibitive for many merchants.
An Important Note About Pay Per Click Programs
While many advertisers with affiliate programs are moving away from this payout model, there are some popular contextual advertising networks such as Google AdSense, and the Yahoo Publisher Network that are thriving under the
Pay Per Click model. Contextual Ad networks are outside the scope of this book, and will not be covered in detail.
(http://uangpanas.com/?id=b4b3)
In simple terms, affiliate marketing is where we refer visitors from our website to a merchant’s website. A merchant is any individual or company that sells products or services online. Wal-Mart, Home Depot, eBay, and Yahoo are all examples of merchants with affiliate programs. These companies pay their affiliates to promote their products and services online. Merchants with affiliate programs range in size from small businesses to Fortune 500 companies.
We earn commissions when the visitors we refer complete some type of action on a merchant’s website. For example we may earn a commission if the visitor we refer makes a purchase, completes a lead form, or downloads some software.
How Does Affiliate Marketing Work?
When a visitor comes to our website and clicks on one of our merchant’s links, a tracking cookie is set on the visitor’s computer. A cookie, in Internet terms, is nothing more than a small text file that is placed on a user’s computer when they visit a website. This cookie tells a merchant that a visitor was referred by our website. When that visitor makes a purchase, or completes some other action on a merchant’s website, the merchant gives us a commission. That’s it!
We don’t have to fulfill any products, handle customer service issues, or do anything else. All we are doing is referring visitors from yur website to a merchant’s website
How Does an Affiliate Earn Money?
There are four basic actions in which affiliates are paid when they send their visitors to a merchant’s website
1. The visitor buys something from the advertiser (Pay per Sale).
2. The visitor completes a lead form (Pay per Lead
3. The visitor downloads, installs, or uses some product or service (Pay per Action).
4. The visitor clicks on a link and visits the merchant’s website (Pay per Click).
Below are detailed explanations of each action:
Pay Per Sale:
Pay per Sale is the most common type of affiliate program on the web. With Pay per Sale we refer visitors to a merchant that sells products or services. We earn a commission when that visitor buys something from the merchant. In most cases we earn a percentage of the sale, but in some instances we may be given a flat dollar amount.
Most merchants that sell products online pay their affiliates a percentage of sales. Merchants that fall into this category include, Home Depot, REI, Dell Computers, and most big e-tailers on the Internet.
Most of the merchants that pay their affiliates a flat dollar amount sell services. Merchants who sell web hosting, online dating, and other online services tend to compensate their affiliates with a flat dollar amount, rather than a percentage of the sale.
Pay Per Lead:
Pay Per Lead merchants are some of the most desirable merchants to promote. With Pay Per Lead we are compensated when our visitor completes an online lead form. Popular Pay Per Lead programs include merchants in the insurance, mortgage, and service businesses Merchants will only pay affiliates for qualified and legitimate leads. For example, if we send a California insurance company a lead from New York where the company cannot provide insurance, that is an unqualified lead, and chances are we will not be compensated for it. Another no-brainer is that merchants won’t pay their affiliates for leads with fake or incomplete data. A lead without a phone number or e-mail address is no good to a merchant.
Conversion rates on Pay Per Lead programs tend to be higher than Pay Per Sale programs because the visitor isn’t buying anything, they’re simply completing an online form. It’s much easier to get visitors to fill out a form than to buy something online. However, the payout for a lead may be less than the payout for a good Pay per Sale program
Pay Per Action:
Pay Per Action programs pay their affiliates when their visitors download, install, or use some product or service. Many of the merchants in this space are software companies or web service companies that want customers to try their products or services.
A good example of a Pay Per Action affiliate program is Yahoo!. They compensate their affiliates when their visitors download and install their Instant Messenger application, Search toolbar, or Music Jukebox software
Pay Per Click:
Pay Per Click affiliate programs are almost non-existent now. Once a good idea, too many affiliates defrauded merchants by clicking on their own affiliate links, or by creating “click-bots” (software applications) that would automatically click on their links. The cost and time involved with monitoring the fraud had become cost-prohibitive for many merchants.
An Important Note About Pay Per Click Programs
While many advertisers with affiliate programs are moving away from this payout model, there are some popular contextual advertising networks such as Google AdSense, and the Yahoo Publisher Network that are thriving under the
Pay Per Click model. Contextual Ad networks are outside the scope of this book, and will not be covered in detail.
(http://uangpanas.com/?id=b4b3)
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